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Nylabone® Launches Dura™ Rope Toys

Multi-Functional, Interactive Toys Now Available to Retailers

September 1, 2011

NEPTUNE CITY, NJ – — Nylabone®, the Leader in Responsible Animal Care for Over 50 Years®, has just released 12 new Dura™ Rope Toys.  These fun, new toys for dogs combine a unique rope weave with Nylabone’s most popular chew and play materials to create multifunctional and interactive toys.  

“Keeping dogs safe, occupied, and healthy is a top concern of pet parents,” says Mike Connelly, Vice President of Marketing for Nylabone® Products and parent company T.F.H. Publications, Inc., based in Neptune City, N.J.  “That’s why Nylabone® created this new line of Dura™ Rope Toys. They not only help keep your dog happy and fight boredom, they help maintain good dental health which leads to an overall healthier and happier dog.”

According to Connelly, the new toys come in three categories; Dental, Puppy and Play.

Dental Dura™ Rope Toys provide play-and-chew fun while providing effective dental benefits.  The nylon action nubs help clean teeth and reduce tartar, while the unique weave design of rope helps clean teeth during play.

Puppy Dura™ Rope Toys deliver ultimate play-and-chew fun while helping to establish the pet parent-puppy bond. The cute and colorful toys help discourage destructive chewing and help teach positive play patterns.

Play Dura™ Rope Toys deliver ultimate play-and-tug fun while promoting positive play patterns. The dual interactive benefits of chew and tug/chew and play help to fight boredom and encourage socialization.

The toys come in a variety of sizes for dogs of different weights, and are available in flavors like mint, chicken, and bacon.

“Destructive chewing is the number one reason dogs end up in shelters,” adds Connelly.  “By providing dogs with fun, safe and ‘approved’ chewables, we know that we are helping keep families together and teach canine family members positive, social, non-destructive play.”

Available in September 2011 in pet specialty stores nationwide, the suggested prices range from $6.79-$18.99.
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About Nylabone® Products
Nylabone® Products is a respected producer of premium dog products, and the Leader in Responsible Pet Care for Over 50 Years®. Nylabone is a division of T.F.H. Publications, Inc., the world’s most distinguished publisher of high-quality care and training books for pets, and a founding member of the American Pet Products Manufacturing Association (APPMA). Nylabone is recognized for its excellence, quality, innovation and leadership in today’s pet industry. Its patented and patent-pending products are frequently industry award-winners. T.F.H./Nylabone is a subsidiary of Central Garden & Pet Company. For more information, visit www.nylabone.com.

About Central Garden & Pet Company
Central Garden & Pet Company (Nasdaq: CENT) is a leading innovator, marketer and producer of quality branded products for the pet and lawn and garden supplies markets. Committed to new product innovation, its products are sold to specialty independent and mass retailers in the following categories: Lawn and Garden – Grass seed including the brands Pennington and the Rebels; wildbird feed and the brands Pennington and Kaytee; weed and insect control and the brands AMDRO, Sevin, Ironite, and Over ’N Out; and decorative outdoor patio products and the brands Norcal, New England Pottery and Matthews Four Seasons. It also provides a host of regional and application-specific garden brands and supplies.

Pet – Animal health and the brands Adams and Zodiac; aquatics and reptile and the brands Oceanic, Aqueon and Zilla; bird and small animal and the brands Kaytee, Super Pet, and CritterTrail; dog and cat and the brands T.F.H./Nylabone, Four Paws, Pinnacle and Avoderm; and equine and the brands Farnam, Bronco and Super Mask. It also provides a host of other applications-specific pet brands and supplies. Central Garden & Pet is based in Walnut Creek, Calif., and has approximately 5,000 employees, primarily in North America and Europe.

For additional information on Central Garden & Pet, including access to the company's SEC filings, please visit the company’s Web site at http://www.central.com.
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“Safe Harbor” Statement under the Private Securities Litigation Reform Act of 1995: The statements contained in this release which are not historical facts, including expected earnings guidance, are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. These risks are described above and in the company’s annual report on Form 10-K and other Securities and Exchange Commission filings. Central undertakes no obligation to publicly update these forward-looking statements to reflect new information, subsequent events or otherwise.


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