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Nylabone® Announces Refillable Triple Action Treat Hold’ems™

Natural Treat Hold’ems™ Treat Refills drive traffic and deliver repeat purchases

November 4, 2010

NEPTUNE CITY, NJ – — Nylabone®, the Leader in Responsible Animal Care for Over 50 Years®, announces a new way to fight canine boredom:  Triple Action Treat Hold’emsTM and Natural Treat Refills.  

“Triple Action Treat Hold’ems by Nylabone® offer multiple ways to keep your dog healthy and occupied,” says Mark E. Johnson, Executive Vice President of Nylabone® Products and parent company T.F.H. Publications, Inc., based in Neptune City, N.J. “These durable, vet-recommended treat holders keep pet pals busy and out of trouble.”

Johnson explained that the Treat Hold’emsTM are triple action because the center of the sturdy rubber holder can be filled with treats like the Nylabone® Natural Treat Refills included with each holder, or can be filled with your pooch’s other favorite wholesome treat. In addition, side pockets can be filled with kibble and the little treat pockets can be packed with peanut butter. The result is a three-way, irresistible treat/toy combo that can be “re-loaded” with treats for hours and hours of exercise and chewing enjoyment.

Nylabone® Triple Action Treat Hold’emsTM are available in two sizes suitable for small/medium dogs and large dogs, and each package includes three Treats Refills. (MSRP $11.99 and $15.99.)  Additional Natural Treat Refills can be purchased separately.

The Treat Hold’emsTM  Natural Treat Refills are made in the USA and have no sugar, salt, artificial preservatives or artificial colors.  They are made with real chicken and have a great flavor that dogs really love.  Additionally, Natural Treat Refills drive traffic and deliver repeat purchases. Treat Hold’ems TM Natural Treat Refills come in 6-count and 12-count packages. (MSRP $6.99 and $9.99.)

About Nylabone® Products

Nylabone® Products is a respected producer of premium dog products, and the Leader in Responsible Pet Care for Over 50 Years®. Nylabone is a division of T.F.H. Publications, Inc., the world’s most distinguished publisher of high-quality care and training books for pets, and a founding member of the American Pet Products Manufacturing Association (APPMA). Nylabone is recognized for its excellence, quality, innovation and leadership in today’s pet industry. Its patented and patent-pending products are frequently industry award-winners. T.F.H./Nylabone is a subsidiary of Central Garden & Pet Company. For more information, visit www.nylabone.com.

About Central Garden & Pet Company

Central Garden & Pet Company (Nasdaq: CENT) is a leading innovator, marketer and producer of quality branded products for the pet and lawn and garden supplies markets. Committed to new product innovation, its products are sold to specialty independent and mass retailers in the following categories: Lawn and Garden – Grass seed including the brands Pennington and the Rebels; wildbird feed and the brands Pennington and Kaytee; weed and insect control and the brands AMDRO, Sevin, Ironite, and Over ’N Out; and decorative outdoor patio products and the brands Norcal, New England Pottery and Matthews Four Seasons. It also provides a host of regional and application-specific garden brands and supplies.

Pet – Animal health and the brands Adams and Zodiac; aquatics and reptile and the brands Oceanic, Aqueon and Zilla; bird and small animal and the brands Kaytee, Super Pet, and CritterTrail; dog and cat and the brands T.F.H./Nylabone, Four Paws, Pinnacle and Avoderm; and equine and the brands Farnam, Bronco and Super Mask. It also provides a host of other applications-specific pet brands and supplies. Central Garden & Pet is based in Walnut Creek, Calif., and has approximately 5,000 employees, primarily in North America and Europe.

For additional information on Central Garden & Pet, including access to the company's SEC filings, please visit the company’s Web site at http://www.central.com.
“Safe Harbor” Statement under the Private Securities Litigation Reform Act of 1995: The statements contained in this release which are not historical facts, including expected earnings guidance, are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. These risks are described above and in the company’s annual report on Form 10-K and other Securities and Exchange Commission filings. Central undertakes no obligation to publicly update these forward-looking statements to reflect new information, subsequent events or otherwise.

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