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Nylabone® introduces Made-in-the-USA Edible chews and Long-Lasting chews

May 1, 2011

NEPTUNE CITY, NJ – — Nylabone®, the Leader in Responsible Pet Care for Over 50 Years®, announced exciting new additions to their Edible chew lines, including:  Corn-Free/Wheat-Free edible for dogs; “Good Puppy” edibles with DHA Omega-3 for puppies; and Enhanced Nylabone® Rawhide with Whole Life Complex.

“As a society, we’re more and more conscious of what we put in our bodies. Natural and healthy is always better,” says Mike Connelly, Vice President of Marketing for Nylabone® Products and parent company T.F.H. Publications, Inc., based in Neptune City, N.J.  “We at Nylabone® know that pet parents want nothing less for our pets, so we’re thrilled to be able to offer these new, healthful, made-in-the-USA edible products.”

Connelly explains that the new corn-free/wheat-free products were developed in response to a need for a healthy snack for pets with delicate digestive systems, and were requested by pet parents conscious of allergens in their pets’ food.  They are all natural, made with real chicken, and fortified with vitamins and minerals.

Good Puppy” Healthy Edibles® contain DHA Omega-3, which is considered to be a building-block of brain function. Studies indicate that DHA assists in the development of vision and central nervous systems, which makes it all the more important to give our youngest pets.

“If we give our children vitamins and Omega-3 supplements, why would we treat out ‘four-legged kids’ any differently?” asks Connelly.

Finally, the new Enhanced Nylabone® Rawhide with Whole Life Complex is a natural and safe way to keep dogs occupied and out of trouble. This made-in-the-USA chew is enhanced with Nylabone’s Whole Life Complex, a proprietary blend of essential vitamins, minerals and prebiotics for strong defenses and improved digestion. The USA-rawhide is available in four formulations: calcium, glucosamine, chlorophyll, and with fatty acids. They are highly digestible, healthy, and dogs love them!

“Consumers rely on the Nylabone brand to bring them healthful, safe, and natural products for pets. These new additions to the Nylabone® line represent our continued commitment to keeping pets healthy and happy, while provide consumers with great, natural products at a great price,” Connelly says.

“Furthermore, this is an ideal way for retailers to take advantage of the growing health and wellness trend in pet care,” he concludes.  He adds that the new products will be on store shelves by July.

       
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About Nylabone® Products
Nylabone® Products is a respected producer of premium dog products, and the Leader in Responsible Pet Care for Over 50 Years®. Nylabone is a division of T.F.H. Publications, Inc., the world’s most distinguished publisher of high-quality care and training books for pets, and a founding member of the American Pet Products Manufacturing Association (APPMA). Nylabone is recognized for its excellence, quality, innovation and leadership in today’s pet industry. Its patented and patent-pending products are frequently industry award-winners. T.F.H./Nylabone is a subsidiary of Central Garden & Pet Company. For more information, visit www.nylabone.com.

About Central Garden & Pet Company
Central Garden & Pet Company (Nasdaq: CENT) is a leading innovator, marketer and producer of quality branded products for the pet and lawn and garden supplies markets. Committed to new product innovation, its products are sold to specialty independent and mass retailers in the following categories: Lawn and Garden – Grass seed including the brands Pennington and the Rebels; wild bird feed and the brands Pennington and Kaytee; weed and insect control and the brands AMDRO, Sevin, Ironite, and Over ’N Out; and decorative outdoor patio products and the brands Norcal, New England Pottery and Matthews Four Seasons. It also provides a host of regional and application-specific garden brands and supplies.

Pet – Animal health and the brands Adams and Zodiac; aquatics and reptile and the brands Oceanic, Aqueon and Zilla; bird and small animal and the brands Kaytee, Super Pet, and CritterTrail; dog and cat and the brands T.F.H./Nylabone, Four Paws, Pinnacle and Avoderm; and equine and the brands Farnam, Bronco and Super Mask. It also provides a host of other applications-specific pet brands and supplies. Central Garden & Pet is based in Walnut Creek, Calif., and has approximately 5,000 employees, primarily in North America and Europe.

For additional information on Central Garden & Pet, including access to the company's SEC filings, please visit the company’s Web site at http://www.central.com.
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“Safe Harbor” Statement under the Private Securities Litigation Reform Act of 1995: The statements contained in this release which are not historical facts, including expected earnings guidance, are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. These risks are described above and in the company’s annual report on Form 10-K and other Securities and Exchange Commission filings. Central undertakes no obligation to publicly update these forward-looking statements to reflect new information, subsequent events or otherwise.


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