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Nylabone® Kicks Off Year-Long Nutri Dent® Brand Building Program

Consumer and Retailer Marketing Campaign Leverages Growth in Dental Chew Segment

November 29, 2010

Consumers and Retailers nationwide will be learning more about Nutri Dent® Edible Dental Chews, thanks to a targeted year-long marketing campaign from Nylabone®, the leader in responsible animal care for over 50 years®.

Nylabone® is putting significant support behind a comprehensive brand building program designed to increase awareness and leverage the growth of Nutri Dent®among consumers and retailers. The program will include a variety of channels, including Internet, newspapers, on-pack and in-store elements.


“Nutri Dent® is a brand leader in dental chews, and we would like to make sure pet parents everywhere get that message,” says Mark E. Johnson, Executive Vice President of Nylabone Products and parent company T.F.H. Publications, Inc., based in Neptune City, New Jersey.


“We are moving into the forefront and connecting with our consumers via Social Marketing,” Johnson says. “Consumers can learn about the benefits of Nutri Dent® for optimal dental health and receive special offers by joining our web-based Club Nylabone; pet parents can share tips and videos, and network with each other by following Nutri Dent® on Facebook, Twitter and YouTube.” 


In addition to outreach via Social Marketing, Nylabone is putting considerable resources behind other consumer programs, such as FSI Coupons in Sunday newspapers and Instant-Redeem Coupons on special packs. Retailers can take advantage of displays packed with specially couponed Nutri Dent® packs designed to draw consumers’ attention.

About Nylabone® Products
Nylabone® Products is a respected producer of premium dog products, and the Leader in Responsible Pet Care for Over 50 Years®. Nylabone is a division of T.F.H. Publications, Inc., the world’s most distinguished publisher of high-quality care and training books for pets, and a founding member of the American Pet Products Manufacturing Association (APPMA). Nylabone is recognized for its excellence, quality, innovation and leadership in today’s pet industry. Its patented and patent-pending products are frequently industry award-winners. T.F.H./Nylabone is a subsidiary of Central Garden & Pet Company. For more information, visit www.nylabone.com.

About Central Garden & Pet Company
Central Garden & Pet Company (Nasdaq: CENT) is a leading innovator, marketer and producer of quality branded products for the pet and lawn and garden supplies markets. Committed to new product innovation, its products are sold to specialty independent and mass retailers in the following categories: Lawn and Garden – Grass seed including the brands Pennington and the Rebels; wildbird feed and the brands Pennington and Kaytee; weed and insect control and the brands AMDRO, Sevin, Ironite, and Over ’N Out; and decorative outdoor patio products and the brands Norcal, New England Pottery and Matthews Four Seasons. It also provides a host of regional and application-specific garden brands and supplies.

Pet – Animal health and the brands Adams and Zodiac; aquatics and reptile and the brands Oceanic, Aqueon and Zilla; bird and small animal and the brands Kaytee, Super Pet, and CritterTrail; dog and cat and the brands T.F.H./Nylabone, Four Paws, Pinnacle and Avoderm; and equine and the brands Farnam, Bronco and Super Mask. It also provides a host of other applications-specific pet brands and supplies. Central Garden & Pet is based in Walnut Creek, Calif., and has approximately 5,000 employees, primarily in North America and Europe.
For additional information on Central Garden & Pet, including access to the company's SEC filings, please visit the company’s Web site at http://www.central.com.

“Safe Harbor” Statement under the Private Securities Litigation Reform Act of 1995: The statements contained in this release which are not historical facts, including expected earnings guidance, are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. These risks are described above and in the company’s annual report on Form 10-K and other Securities and Exchange Commission filings. Central undertakes no obligation to publicly update these forward-looking statements to reflect new information, subsequent events or otherwise.

Related Files

  • NutriDentBrandBuilding.pdf

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