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Nylabone® Launches Advanced Oral Care for Dogs and Cats

New line features 22 new and re-formulated products

February 7, 2012

NEPTUNE CITY, NJ – — Nylabone®, the makers of safe, healthy chews since 1955, have just unveiled their new Nylabone® Advanced Oral Care line with Denta-CTM, a scientifically-formulated blend of ingredients clinically proven to reduce plaque that harbors bacteria.

“We know that 80 percent of dogs suffer from periodontal disease by the age of 3,” says Mike Connelly, Vice President of Marketing for Nylabone® Products based in Neptune City, N.J. “This comprehensive new line of dental products for both cats and dogs helps pet parents establish a daily routine for proper pet dental care, which may extend the life of their pets.”

The cornerstones of the new product are ingredients Chlorophyll, a safe, natural detoxifier found in nature, and Denta-C, a proprietary blend of ingredients, including vitamin C. Together, this power-duo helps control the build-up of plaque and tartar leading to bad breath. The end result is healthier gums, whiter teeth and a healthier pet.

“Bad breath may be called ‘Doggie Breath,’ but it’s not just a canine issue,” adds Connelly.  “Periodontal disease is also one of the most common diseases in cats today.”  He goes on to explain that poor oral health in both dogs and cats can lead to more dangerous conditions including lung, heart and kidney problems.

For this new product line, which features 22 dental kits, treats, bars and other dental health aides, the makers of Nylabone® have taken their successful Four Paws Pet DentalTM items and re-formulated them under the Nylabone® Advanced Oral CareTM name, adding five new items to supplement and complete the line.

The new Nylabone® Advanced Oral CareTM product line includes:


Dental Health Aides
•    Advanced Oral Care Dental Heart
•    Advanced Oral Care USA Rawhide Bars
•    Advanced Oral Care Liquid Tartar Remover (two sizes)
•    Advanced Oral Care Dental Wipes  
•    Advanced Oral Care Finger Brush
•    Advanced Oral Care Foaming Tartar Remover  
•    Advanced Oral Care Dental Spray
•    Advanced Oral Care Dental Bits
•    Advanced Oral Care Treat Holder with Treats

Pet Toothpaste
•    Advanced Oral Care Tartar Control Toothpaste  
•    Advanced Oral Care Senior Toothpaste  
•    Advanced Oral Care Natural Toothpaste

Dog Dental Kits
•    Advanced Oral Care Natural Dog Dental Kit  
•    Advanced Oral Care Puppy Dental Kit
•    Advanced Oral Care Dog Dental Kit  
•    Advanced Oral Care Senior Dog Dental Kit (two sizes)
•    Advanced Oral Care Triple Action Puppy Dental Kit
•    Advanced Oral Care Triple Action Dog Dental Kit  

Cat Dental Care
•    Advanced Oral Care Cat Dental Kit
•    Advanced Oral Care Cat Toothpaste

The new Nylabone® Advanced Oral CareTM items will be available in pet specialty stores starting this January, with suggested retail prices range from $4.59 to $15.99.
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About Nylabone® Products
Nylabone® Products is a respected producer of premium dog products, and the Leader in Responsible Pet Care for Over 50 Years®. Nylabone is a division of T.F.H. Publications, Inc., the world’s most distinguished publisher of high-quality care and training books for pets, and a founding member of the American Pet Products Manufacturing Association (APPMA). Nylabone is recognized for its excellence, quality, innovation and leadership in today’s pet industry. Its patented and patent-pending products are frequently industry award-winners. T.F.H./Nylabone is a subsidiary of Central Garden & Pet Company. For more information, visit www.nylabone.com.

About Central Garden & Pet Company

Central Garden & Pet Company (Nasdaq: CENT) is a leading innovator, marketer and producer of quality branded products for the pet and lawn and garden supplies markets. Committed to new product innovation, its products are sold to specialty independent and mass retailers in the following categories: Lawn and Garden – Grass seed including the brands Pennington and the Rebels; wildbird feed and the brands Pennington and Kaytee; weed and insect control and the brands AMDRO, Sevin, Ironite, and Over ’N Out; and decorative outdoor patio products and the brands Norcal, New England Pottery and Matthews Four Seasons. It also provides a host of regional and application-specific garden brands and supplies.

Pet – Animal health and the brands Adams and Zodiac; aquatics and reptile and the brands Oceanic, Aqueon and Zilla; bird and small animal and the brands Kaytee, Super Pet, and CritterTrail; dog and cat and the brands T.F.H./Nylabone, Four Paws, Pinnacle and Avoderm; and equine and the brands Farnam, Bronco and Super Mask. It also provides a host of other applications-specific pet brands and supplies. Central Garden & Pet is based in Walnut Creek, Calif., and has approximately 5,000 employees, primarily in North America and Europe.

For additional information on Central Garden & Pet, including access to the company's SEC filings, please visit the company’s Web site at http://www.central.com.
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“Safe Harbor” Statement under the Private Securities Litigation Reform Act of 1995: The statements contained in this release which are not historical facts, including expected earnings guidance, are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. These risks are described above and in the company’s annual report on Form 10-K and other Securities and Exchange Commission filings. Central undertakes no obligation to publicly update these forward-looking statements to reflect new information, subsequent events or otherwise.



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