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Nylabone® Launches Dynamic New Website

New Features to Engage Dog Lovers Everywhere

May 11, 2010

NEPTUNE CITY, NJ – Nylabone® Products, the Leader In Responsible Animal Care For Over 50 Years® is proud to announce the launch of the NEW Nylabone website www.nylabone.com.

“Our new website has all of the latest and greatest dog products”, says Mark E. Johnson, Executive Vice President of Nylabone Products and parent company T.F.H. Publications, Inc., based in Neptune City, New Jersey.  “It’s full of some of the best information about dog care and allows you to connect with Nylabone and other dog owners.  Nylabone.com even offers a blog, Dog House Chatter, where you can respond to interesting posts in real time.”

To assist pet parents in the selection of the appropriate Nylabone products for their dogs, the improved website includes an enhanced Product Finder where they can search by dog size and by product type.  Site visitors can sign up for the Club Nylabone Newsletter and receive exclusive coupons, promotions, and product news via email.

Dog 101 features articles on the most popular dog breeds, the basics to becoming a dog owner, dog training & behavior, grooming, health & nutrition, and activities & fun.  Dog House Chatter offers dog news, breed of the month profiles, treat recipes, book excerpts, and the latest Nylabone company and product news, as well as a Q & A section for interaction with other pet parents.

“We are moving into the forefront and connecting with our consumers via Social Marketing,” Johnson adds.  “Pet parents can connect with Nylabone and fellow dog lovers on their favorite social media sites, such as Facebook, Twitter, YouTube, and Google Buzz. They can share videos and photos of their dogs enjoying Nylabone products with the click of a button.”
Website design and development by Pint.

About Nylabone® Products
Nylabone® Products is a respected producer of premium dog products, and the Leader in Responsible Pet Care for Over 50 Years®. Nylabone is a division of T.F.H. Publications, Inc., the world’s most distinguished publisher of high-quality care and training books for pets, and a founding member of the American Pet Products Manufacturing Association (APPMA). Nylabone is recognized for its excellence, quality, innovation and leadership in today’s pet industry. Its patented and patent-pending products are frequently industry award-winners. T.F.H./Nylabone is a subsidiary of Central Garden & Pet Company. For more information, visit www.nylabone.com.

About Central Garden & Pet Company
Central Garden & Pet Company (Nasdaq: CENT) is a leading innovator, marketer and producer of quality branded products for the pet and lawn and garden supplies markets. Committed to new product innovation, its products are sold to specialty independent and mass retailers in the following categories: Lawn and Garden – Grass seed including the brands Pennington and the Rebels; wildbird feed and the brands Pennington and Kaytee; weed and insect control and the brands AMDRO, Sevin, Ironite, and Over ’N Out; and decorative outdoor patio products and the brands Norcal, New England Pottery and Matthews Four Seasons. It also provides a host of regional and application-specific garden brands and supplies.
Pet – Animal health and the brands Adams and Zodiac; aquatics and reptile and the brands Oceanic, Aqueon and Zilla; bird and small animal and the brands Kaytee, Super Pet, and CritterTrail; dog and cat and the brands T.F.H./Nylabone, Four Paws, Pinnacle and Avoderm; and equine and the brands Farnam, Bronco and Super Mask. It also provides a host of other applications-specific pet brands and supplies. Central Garden & Pet is based in Walnut Creek, Calif., and has approximately 5,000 employees, primarily in North America and Europe.
For additional information on Central Garden & Pet, including access to the company's SEC filings, please visit the company’s Web site at http://www.central.com.

“Safe Harbor” Statement under the Private Securities Litigation Reform Act of 1995: The statements contained in this release which are not historical facts, including expected earnings guidance, are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. These risks are described above and in the company’s annual report on Form 10-K and other Securities and Exchange Commission filings. Central undertakes no obligation to publicly update these forward-looking statements to reflect new information, subsequent events or otherwise.

Related Files

  • Nylabone_WebsiteLaunch_May2010.pdf

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