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Nylabone Launches Interactive Mobile Website for Pet Parents On-The-Go

Innovative, Easy-to-Use Features to Engage Dog Lovers Everywhere

April 20, 2012

NEPTUNE CITY, NJ – Nylabone® Products, the Leader in Safe, Healthy Chewing Since 1955™, is proud to announce the launch of its groundbreaking Nylabone mobile website.

To see the new site, scan this QR code:

Or visit www.nylabone.com from your mobile phone.

“We are moving into the forefront of pet parenting in the digital age and connecting with our consumers via social and mobile marketing,” said Mark E. Johnson, Vice President of Innovation, Central Garden & Pet.  “Pet parents can connect with Nylabone and fellow dog lovers on their favorite social media sites, such as Facebook, Twitter, YouTube, and Google+. They can share videos and photos of their dogs enjoying Nylabone products with a simple click of a button.”

The new Nylabone mobile website offers real-time assistance to pet parents, whether they are out shopping, running errands, or walking their pet. With a smartphone or other web-enabled mobile device, pet parents can use features to help them select the right Nylabone products for their dog, locate a pet store or dog park in their area, obtain solutions to common dog problems, and stay informed about Nylabone’s latest special offers and sweepstakes.

With the launch of its mobile website, Nylabone has become the go-to resource for pet owners, no matter where they are or what they need. Many pet parents don’t know that they can solve health and behavioral problems with simple solutions, such as providing proper chew toys, traveling to the dog park, or substituting current treats for healthier ones. Nylabone’s mobile website provides the answers to these issues and more. Best of all, the site can be accessed in real time, as the problem is occurring, or when a customer is in a store trying to find a product to solve the problem.

In the future, Nylabone will be adding QR codes to its products and shelf advertisements, making it even easier for consumers to access product information and special offers. Of course, all of this information will still be available on Nylabone’s regular website for consumers who prefer not to use mobile devices. 

About Nylabone® Products
Nylabone® Products is a respected producer of premium dog products, and the Leader in Safe, Healthy Chewing Since 1955™. Nylabone is a division of T.F.H. Publications, Inc., the world’s most distinguished publisher of high-quality care and training books for pets, and a founding member of the American Pet Products Manufacturing Association (APPMA). Nylabone is recognized for its excellence, quality, innovation and leadership in today’s pet industry. Its patented and patent-pending products are frequently industry award-winners. T.F.H./Nylabone is a subsidiary of Central Garden & Pet Company. For more information, visit www.nylabone.com.

About Central Garden & Pet Company
Central Garden & Pet Company (Nasdaq: CENT) is a leading innovator, marketer and producer of quality branded products for the pet and lawn and garden supplies markets. Committed to new product innovation, its products are sold to specialty independent and mass retailers in the following categories:
Lawn and Garden – Grass seed including the brands Pennington and the Rebels; wildbird feed and the brands Pennington and Kaytee; weed and insect control and the brands AMDRO, Sevin, Ironite, and Over ’N Out; and decorative outdoor patio products and the brands Norcal, New England Pottery and Matthews Four Seasons. It also provides a host of regional and application-specific garden brands and supplies.
Pet – Animal health and the brands Adams and Zodiac; aquatics and reptile and the brands Oceanic, Aqueon and Zilla; bird and small animal and the brands Kaytee, Super Pet, and CritterTrail; dog and cat and the brands T.F.H./Nylabone, Four Paws, Pinnacle and Avoderm; and equine and the brands Farnam, Bronco and Super Mask. It also provides a host of other applications-specific pet brands and supplies.

Central Garden & Pet is based in Walnut Creek, Calif., and has approximately 4,100 employees, primarily in North America and Europe. For additional information on Central Garden & Pet, including access to the company's SEC filings, please visit the company’s Web site at http://www.central.com.

“Safe Harbor” Statement under the Private Securities Litigation Reform Act of 1995: The statements contained in this release which are not historical facts, including expected earnings guidance, are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. These risks are described above and in the company’s annual report on Form 10-K and other Securities and Exchange Commission filings. Central undertakes no obligation to publicly update these forward-looking statements to reflect new information, subsequent events or otherwise.

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