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Nylabone® Launches New Happy Time™ Edible Dog Chews

Natural Products for Puppies and Dogs Now Available to Retailers

August 16, 2010

NEPTUNE CITY, NJ – — Nylabone®, the Leader in Responsible Animal Care for Over 50 Years®, recently unveiled their newest natural edible dog chew, Happy TimeTM Edible Chews.  

“Long-lasting Happy TimeTM Edible Chews are designed to keep dogs busy and entertained,” says Mark E. Johnson, Executive Vice President of Nylabone Products and parent company T.F.H. Publications, Inc., based in Neptune City, N.J. “Made with real chicken and no added sugar, salt or artificial colors, these natural edible-chews help prevent destructive chewing while allowing retailers to take advantage of the growing trend toward natural and healthful products.”

The great-tasting Happy TimeTM Edible Chews are made in the USA and are available in .8 oz. single serving packages (suggested retail $.99) to encourage customer trial. They are also available in 6.5 oz. 8-count pouches for puppies (suggested retail $4.99); 6.5 oz. 8-count and 14.6 oz. 18-count pouches for small dogs (suggested retail $4.99 and $8.99); 6.9 oz. twin packs for medium sized dogs (suggested retail $4.99); and in 6.9 oz single-serving packages for large dogs (suggested retail $4.99). All pouches are available in shelf trays.

“We know once ‘pet parents’ try these healthful chews, they’ll be back for more,” Johnson adds.  “In addition to being loaded with vitamins and minerals, Happy TimeTM Edible Chews are highly flavorful and come with Nylabone’s® Customer Satisfaction Guarantee on each package. It’s a win-win for retailers and their customers.”

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NOTE: High resolution images available
 
About Nylabone® Products
Nylabone® Products is a respected producer of premium dog products, and the Leader in Responsible Pet Care for Over 50 Years®. Nylabone is a division of T.F.H. Publications, Inc., the world’s most distinguished publisher of high-quality care and training books for pets, and a founding member of the American Pet Products Manufacturing Association (APPMA). Nylabone is recognized for its excellence, quality, innovation and leadership in today’s pet industry. Its patented and patent-pending products are frequently industry award-winners. T.F.H./Nylabone is a subsidiary of Central Garden & Pet Company. For more information, visit www.nylabone.com.

About Central Garden & Pet Company
Central Garden & Pet Company (Nasdaq: CENT) is a leading innovator, marketer and producer of quality branded products for the pet and lawn and garden supplies markets. Committed to new product innovation, its products are sold to specialty independent and mass retailers in the following categories: Lawn and Garden – Grass seed including the brands Pennington and the Rebels; wildbird feed and the brands Pennington and Kaytee; weed and insect control and the brands AMDRO, Sevin, Ironite, and Over ’N Out; and decorative outdoor patio products and the brands Norcal, New England Pottery and Matthews Four Seasons. It also provides a host of regional and application-specific garden brands and supplies.

Pet – Animal health and the brands Adams and Zodiac; aquatics and reptile and the brands Oceanic, Aqueon and Zilla; bird and small animal and the brands Kaytee, Super Pet, and CritterTrail; dog and cat and the brands T.F.H./Nylabone, Four Paws, Pinnacle and Avoderm; and equine and the brands Farnam, Bronco and Super Mask. It also provides a host of other applications-specific pet brands and supplies. Central Garden & Pet is based in Walnut Creek, Calif., and has approximately 5,000 employees, primarily in North America and Europe.

For additional information on Central Garden & Pet, including access to the company's SEC filings, please visit the company’s Web site at http://www.central.com.

“Safe Harbor” Statement under the Private Securities Litigation Reform Act of 1995: The statements contained in this release which are not historical facts, including expected earnings guidance, are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. These risks are described above and in the company’s annual report on Form 10-K and other Securities and Exchange Commission filings. Central undertakes no obligation to publicly update these forward-looking statements to reflect new information, subsequent events or otherwise.


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