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Nylabone® Launches New DuraToys™ Dog Toys

Coming soon to retail shelves: Tap into the home-fashion trend with trendy, durable plush toys

October 1, 2010

NEPTUNE CITY, NJ – — Nylabone®, the Leader in Responsible Animal Care for Over 50 Years®, introduces DuraToys™, their new line of durable and trendy plush play things for puppies of all ages. Each with its own unique character, Nylabone® DuraToys™ are made from premium fabrics that match the quality of your home.

“We’ve made DuraToys™ to last,” says Mark E. Johnson, Executive Vice President of Nylabone® Products and parent company T.F.H. Publications, Inc., based in Neptune City, N.J.  “These durable and fashionable play toys feature double stitching at stress points and metal detection for trustworthy, durable, fun toys your dog will love.”

“Our veterinarian-recommended products can help keep dogs out of mischief and provide endless hours of enjoyment,” he adds.

He says the new plush toys engage dogs with lively textures and energizing motions and sounds every time they pick one up. And their pet parents and pet family will love the cute characters and loveable plush pet buddies.  Each DuraToy™ from Nylabone® is made to last with DURALOCK-STITCH™ strength for hours of tugging and playing. DuraToys™ are easy to pick up, toss and retrieve and are surface washable.

These generously-sized, functional and fashionable Floppy Friends with playful patterns and fun character concepts are:

•    Zooming Zoe™ and Glactic Glen™ - Soft yet durable “Zany Spinnerz!™” characters that come in purple and blue and are softer to catch than hard plastic disks. (MSRP $15.99).

•    Spacey Stacey™ and Astro Andy™ - Cuddly and fun “Snuggle Juggle” characters that come in yellow and purple.  (MSRP $15.99).

•    Monkey Mark™ - The colorful “Fill-A-Bellie Money” with no stuffing to leak out and is available in two sizes. (MSRP $15.99 and $19.99).

•    Floppy Fred™ – The “Twist and Tie Transformation” who can be twisted and tied in unlimited ways to keep your pet entertained, available in two sizes. (MSRP $15.99 and $19.99).

•    Happy Moppy™ – The wildly popular knotted mop-head toy your dog can shake, toss, tug and pull, available in two sizes. (MSRP $13.99 and $19.99).

About Nylabone® Products

Nylabone® Products is a respected producer of premium dog products, and the Leader in Responsible Pet Care for Over 50 Years®. Nylabone is a division of T.F.H. Publications, Inc., the world’s most distinguished publisher of high-quality care and training books for pets, and a founding member of the American Pet Products Manufacturing Association (APPMA). Nylabone is recognized for its excellence, quality, innovation and leadership in today’s pet industry. Its patented and patent-pending products are frequently industry award-winners. T.F.H./Nylabone is a subsidiary of Central Garden & Pet Company. For more information, visit www.nylabone.com.

About Central Garden & Pet Company
Central Garden & Pet Company (Nasdaq: CENT) is a leading innovator, marketer and producer of quality branded products for the pet and lawn and garden supplies markets. Committed to new product innovation, its products are sold to specialty independent and mass retailers in the following categories: Lawn and Garden – Grass seed including the brands Pennington and the Rebels; wildbird feed and the brands Pennington and Kaytee; weed and insect control and the brands AMDRO, Sevin, Ironite, and Over ’N Out; and decorative outdoor patio products and the brands Norcal, New England Pottery and Matthews Four Seasons. It also provides a host of regional and application-specific garden brands and supplies.

Pet – Animal health and the brands Adams and Zodiac; aquatics and reptile and the brands Oceanic, Aqueon and Zilla; bird and small animal and the brands Kaytee, Super Pet, and CritterTrail; dog and cat and the brands T.F.H./Nylabone, Four Paws, Pinnacle and Avoderm; and equine and the brands Farnam, Bronco and Super Mask. It also provides a host of other applications-specific pet brands and supplies. Central Garden & Pet is based in Walnut Creek, Calif., and has approximately 5,000 employees, primarily in North America and Europe.

For additional information on Central Garden & Pet, including access to the company's SEC filings, please visit the company’s Web site at http://www.central.com.


“Safe Harbor” Statement under the Private Securities Litigation Reform Act of 1995: The statements contained in this release which are not historical facts, including expected earnings guidance, are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. These risks are described above and in the company’s annual report on Form 10-K and other Securities and Exchange Commission filings. Central undertakes no obligation to publicly update these forward-looking statements to reflect new information, subsequent events or otherwise.

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