Nylabone® offers new dog chew variety packs
Five new twin packs help retailers profit from impulse category
April 25, 2012NEPTUNE CITY, NJ – —Nylabone®, the makers of safe, healthy chews since 1955, has repackaged some of their most popular, proven dog chews—DuraChews and FlexiChews—into twin variety-packs that consumers will snap up off store shelves.
“Retailers know that the dog chew category is a major impulse category,” says Mike Connelly, Vice President of Marketing for Nylabone® Products based in Neptune City, N.J. “And although they often buy, pet parents are looking for variety. These five new twin packs come in a variety of shapes, designs and flavors to satisfy all dogs as well as their pet parents.”
Connelly adds that the number one reason dogs end up in shelters is destructive chewing, and that the twin packs help keep dogs engaged and prevent boredom. The new DuraChew and FlexiChew Variety Packs are available for both moderate and powerful chewers. And, like all Nylabone products, help promote good dental health as they massage gums and help to fight the build-up of plaque and tartar.
Made in the USA, they will appear on pet specialty shelves starting this summer and range in retail price from $10.49-$24.99 for each twin.
About Nylabone® Products
Nylabone® Products is a respected producer of premium dog products, and the Leader in Responsible Pet Care for Over 50 Years®. Nylabone is a division of T.F.H. Publications, Inc., the world’s most distinguished publisher of high-quality care and training books for pets, and a founding member of the American Pet Products Manufacturing Association (APPMA). Nylabone is recognized for its excellence, quality, innovation and leadership in today’s pet industry. Its patented and patent-pending products are frequently industry award-winners. T.F.H./Nylabone is a subsidiary of Central Garden & Pet Company. For more information, visit www.nylabone.com.
About Central Garden & Pet Company
Central Garden & Pet Company is a leading innovator, marketer and producer of quality branded products for the lawn & garden and pet supplies markets. Committed to new product innovation, our products are sold to specialty independent and mass retailers. Participating categories in Lawn & Garden include: Grass seed and the brands PENNINGTON®, SMART SEED® and THE REBELS®; wild bird feed and the brand PENNINGTON®; weed and insect control and the brands AMDRO®, SEVIN®, IRONITE® and OVER-N-OUT®; and decorative outdoor patio products and the brands NORCAL POTTERY®, NEW ENGLAND POTTERY® and MATTHEWS FOUR SEASONS™. We also provide a host of other regional and application-specific garden brands and supplies. Participating categories in Pet include: Animal health and the brands ADAMS™ and ZODIAC®; aquatics and reptile and the brands OCEANIC SYSTEMS®, AQUEON® and ZILLA®; bird & small animal and the brands KAYTEE®, SUPER PET® and CRITTER TRAIL®; dog & cat and the brands TFH™, NYLABONE®, FOUR PAWS®, PINNACLE® and AVODERM®; and equine and the brands FARNAM®, BRONCO® and SUPER MASK®. We also provide a host of other application-specific pet brands and supplies. Central Garden & Pet Company is based in Walnut Creek, California, and has approximately 4,100 employees, primarily in North America. For additional information on Central Garden & Pet Company, including access to the Company's SEC filings, please visit the Company’s website at www.central.com .
“Safe Harbor” Statement under the Private Securities Litigation Reform Act of 1995: The statements contained in this release which are not historical facts, including achieving sustainable long-term growth and improved profitability, forecasted cost reductions and sales increases and improved efficiency and profitability from the Company’s transformation initiatives, are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. These risks are described in the Central’s Annual Report on Form 10-K, filed on November 21, 2011, and other Securities and Exchange Commission filings. Central undertakes no obligation to publicly update these forward-looking statements to reflect new information, subsequent events or otherwise.