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Nylabone® Targets Destructive Chewing Habits with New Dura Chew™ Plus Products

Non-Edibles Satisfy the Natural Urge to Chew for Dogs of All Sizes, Breeds

March 12, 2008

NEPTUNE CITY, NJ

Nylabone®, The Leader In Responsible Animal Care For Over 50 Years®, has unveiled three new durable dog chews designed to take the bite out of destructive chewing habits of even the most powerful chewers.

 

Dura Chew™ Plus Bone, Textured Ring and Tug are the latest product introductions by Nylabone, which is dedicated to educating pet parents on minimizing destructive chewing – the most common reason dogs are given up to animal shelters.

 

“At Nylabone, we are committed to helping families find constructive ways to prevent their dogs from chewing on inappropriate objects, such as furniture and shoes. One of the simplest and most effective solutions for a happy home is finding the right chew,” says Mark E. Johnson, Executive Vice President of Nylabone Products and parent company T.F.H. Publications, Inc., based in Neptune City, New Jersey.

 

“Because all dogs have a natural urge to chew, our new premium Dura Chew Plus™ products are full of flavor, long-lasting and tough enough to stand up to the strongest chewers across all sizes and breeds,” Johnson says.

 

The introduction of the new Dura Chew™ Plus Bone, Tug and Textured Ring augments the extensive line of non-edible durable chews from Nylabone, with new shapes and textures designed to appeal to a variety of dog sizes and breeds.

 

“These veterinarian-recommended products are designed with different surface textures to help keep dogs’ gums and teeth clean and healthy,” says Johnson. “Research shows that 85 percent of vets recommend Nylabone chews to their clients.”

 
The Dura Chew Plus™Textured Tug has a suggested retail of $6.99, while the Dura Chew Plus™Bone and Textured Ring both have a suggested retail of $9.99.

 

Dura Chew® Plus - Textured Tug
Dura Chew® Plus - Textured Bone
Dura Chew® Plus - Textured Ring


About Nylabone® Products
Nylabone® Products is a respected producer of premium dog products, and the Leader in Responsible Pet Care for Over 50 Years®. Nylabone is a division of T.F.H. Publications, Inc., the world’s most distinguished publisher of high-quality care and training books for pets, and a founding member of the American Pet Products Manufacturing Association (APPMA). Nylabone is recognized for its excellence, quality, innovation and leadership in today’s pet industry. Its patented and patent-pending products are frequently industry award-winners. T.F.H./Nylabone is a subsidiary of Central Garden & Pet Company. For more information, visit www.nylabone.com.

About Central Garden & Pet Company
Central Garden & Pet Company (Nasdaq: CENT) is a leading innovator, marketer and producer of quality branded products for the pet and lawn and garden supplies markets. Committed to new product innovation, its products are sold to specialty independent and mass retailers in the following categories: Lawn and Garden – Grass seed including the brands Pennington and the Rebels; wildbird feed and the brands Pennington and Kaytee; weed and insect control and the brands AMDRO, Sevin, Ironite, and Over ’N Out; and decorative outdoor patio products and the brands Norcal, New England Pottery and Matthews Four Seasons. It also provides a host of regional and application-specific garden brands and supplies.

Pet – Animal health and the brands Adams and Zodiac; aquatics and reptile and the brands Oceanic, Aqueon and Zilla; bird and small animal and the brands Kaytee, Super Pet, and CritterTrail; dog and cat and the brands T.F.H./Nylabone, Four Paws, Pinnacle and Avoderm; and equine and the brands Farnam, Bronco and Super Mask. It also provides a host of other applications-specific pet brands and supplies. Central Garden & Pet is based in Walnut Creek, Calif., and has approximately 5,000 employees, primarily in North America and Europe.
For additional information on Central Garden & Pet, including access to the company's SEC filings, please visit the company’s Web site at http://www.central.com.

“Safe Harbor” Statement under the Private Securities Litigation Reform Act of 1995: The statements contained in this release which are not historical facts, including expected earnings guidance, are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. These risks are described above and in the company’s annual report on Form 10-K and other Securities and Exchange Commission filings. Central undertakes no obligation to publicly update these forward-looking statements to reflect new information, subsequent events or otherwise.

Related Files

  • DuraChewPlus_Nylabone.pdf

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