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New, Innovative All-Natural Rawhide Chews from Nylabone® Maximize Flavor Experience and Nutrients for Dogs
Introducing: Natural TORO™ Ultra Premium Rawhide Chews with a patent–pending Tender & Juicy Middle™
Feb 2007
Neptune, NJ — February 9, 2007 – Trusted industry leader and innovator Nylabone® Products, a subsidiary of Central Garden and Pets (Nasdaq: CENT) added a new brand to its award–winning product portfolio, available only to Pet Industry retailers: Natural TORO™ Ultra Premium Rawhide Chews with a patent–pending Tender & Juicy Middle™.
With packaging and product designs reminiscent of the Old West, new TORO™ Ultra Premium Rawhide Chews feature a breakthrough taste technology containing famous Nutri Dent® flavoring. The line launch includes three uniquely–shaped products (available for small or large dogs) — Knot, Braid and Compressed Bone and a special designed puppy formula designed specifically for the needs of teething younger dogs that is made from a softer than traditional rawhide.
All come in 2 Wildly Delicious!™ flavor varieties: Wildly Delicious!™ Bacon Flavored and Wildly Delicious!™ Filet Mignon Flavored.
With added nutrients and tender–juicy middle or wrap–around panels, the new TORO™ line promises dogs a mouthful of delicious – and safe – chewing fun.
"In tests, dogs preferred the taste of TORO 3:1 over other competing specialty rawhide," said Mark E. Johnson, Executive Vice President, Nylabone/T.F.H. "We're confident this unique new line will expand sales in an already popular category for our retail partners in the pet trade."
The new Natural TORO Ultra Premium Rawhide Chews with a patent–pending Tender & Juicy Middle are available in 7 count and 18 count value packs; Puppy Rolls are available as 5 count or 12 count value packs. Floor stand and clip–strip displays are also available.
About Nylabone® Products
Nylabone® Products is a respected producer of premium dog products, and The Leader in Responsible Pet Care for Over 50 Years.™ Nylabone® is a division of T.F.H. Publications, Inc., the world's most distinguished publisher of high–quality care and training books for pets. For more information, visit www.nylabone.com.
About Central Garden & Pet Company:
Central Garden & Pet Company is a leading innovator, marketer and producer of quality branded products for the pet and lawn and garden supplies markets. Committed to new product innovation, our products are sold to specialty independent and mass retailers in the following categories: In Lawn & Garden: Grass seed including the brands Pennington and the Rebels; wildbird feed and the brands Pennington and Kaytee; weed and insect control and the brands AMDRO, Sevin, Ironite, and Over 'N Out and; decorative outdoor patio products and the brands Norcal, New England Pottery and Matthews Four Seasons. We also provide a host of regional and application–specific garden brands and supplies. Pet categories include: Animal health and the brands Adams and Zodiac; aquatics and reptile and the brands Oceanic, Aqueon, and RZilla; bird and small animal brands Kaytee, Super Pet, and CritterTrail; dog & cat and the brands TFH/Nylabone, Four Paws, Pinnacle and Avoderm and; equine and the brands Farnam, Bronco and Super Mask. We also provide a host of other applications–specific Pet brands and supplies. Central Garden & Pet is based in Walnut Creek, California and has approximately 5,000 employees, primarily in North America and Europe. For additional information on Central Garden & Pet, including access to the company's SEC filings, please visit the Company's website at www.central.com.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: The statements contained in this release which are not historical facts, including future earnings guidance, are forward–looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward–looking statements. These risks are described in the Company's Securities and Exchange Commission filings. Central undertakes no obligation to publicly update these forward–looking statements. These risks are described in the Company's Securities and Exchange Commission filings. Central undertakes no obligation to publicly update these forward–looking statements to reflect new information, subsequent events or otherwise.