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unleash purejoy™: Indulgence at its Best
Nylabone® Products Announces the Launch of A Distinctive New Collection of Dog Grooming Products
Feb 2007
Neptune, NJ. — February 9, 2007 - Trusted industry leader and innovator Nylabone® Products announced it will expand its widely successful and respected product portfolio to include a new line of dog grooming products including shampoos, conditioner, grooming sprays and on-the-go products especially formulated for discriminating pet owners.
Scheduled to appear on retail shelves early this spring, unleash purejoy™ is a distinctive collection of dog grooming products carefully formulated with a special blend of gentle cleansers and rich natural nutrients. Formulas include ingredients such as aloe vera, chamomile, tamanu nut oil and wheat germ oil. The new product line is designed for loving pet owners who want ultra-nourishing home grooming solutions for their canine companions as well as ease-of-use.
Unleash purejoy™ will launch with 16 products, which comprise three lines: ESSENTIAL CARE, designed for everyday use; ADVANCED CARE, innovative solutions for specific problems; and ON-THE-GO, convenient, travel-sized items.
Available in Morning Dew Fragrance, Tropical Rain Fragrance or, for some products, unscented, the initial unleash purejoy™ line will include 5 shampoo varieties: refreshing, extra-gentle puppy, itch-relief, and shed and dander. Also included in the line are a moisturizing conditioner, grooming sprays, ear wash, breath care, "Head-to-Tail" wipes, and an absorbent & cozy microfiber towel and mitt set.
"The unleash purejoy™ collection provides unique solutions for every level of grooming needs. Whether it's a full bath, a quick in-between clean up or a specific grooming need the collection has something to offer," says Barbara Hyder, Vice President of Marketing for Nylabone Products. "We (as humans) have the luxury of selecting shampoos and beauty products that are the least harsh and are specially formulated according to our individual needs and preferences. Now, with help from our team of specialists, Nylabone is extremely proud to offer that very same distinction for our canine companions. We think the unmistakable bond between a pet owner and their canine companion can only be enhanced with the unleash purejoy™ experience," adds Hyder.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: The statements contained in this release which are not historical facts, including future earnings guidance, are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. These risks are described in the Company's Securities and Exchange Commission filings. Central undertakes no obligation to publicly update these forward-looking statements. These risks are described in the Company's Securities and Exchange Commission filings. Central undertakes no obligation to publicly update these forward-looking statements to reflect new information, subsequent events or otherwise.