Nylabone® Announces Re-Branding
October 1, 2011NEPTUNE CITY, NJ – — Nylabone®, the Leader in Responsible Pet Care for Over 50 Years®, announced that the company is in the midst of a significant initiative that will update the product packaging to make it more attractive, consistent and easily recognizable, which will help retailers profit more from the Nylabone® name.
“Nylabone® is recognized as the leader in pet products. By making all of our packaging more consistent, it helps consumers make an emotional connection with their pet and identify their favorite Nylabone® products more quickly,” says Mike Connelly, Vice President of Marketing for Nylabone® Products and parent company T.F.H. Publications, Inc., based in Neptune City, N.J. “As a result, pet retailers will be able to sell more Nylabone® products and take advantage of Nylabone’s reputation for the finest pet toys, chews and edibles.”
The campaign began this past fall as Nylabone® performed market research to determine what packaging changes would best meet the needs of the consumer and retailer. They then began revising the package designs to reflect the new, consistent branding. The fresh, new, consumer-friendly Nylabone® look will start appearing on stores shelves this spring. The new look will continued to roll out over a period of many months as all packaging is updated.
“This is an exciting time for Nylabone®, our retailers and our very loyal customers. We are pleased to be able to bring this fresh, new look to our products that have for many years been associated with the best in health and wellness for pets,” says Mr. Connelly.
About Nylabone® Products
Nylabone® Products is a respected producer of premium dog products, and the Leader in Responsible Pet Care for Over 50 Years®. Nylabone is a division of T.F.H. Publications, Inc., the world’s most distinguished publisher of high-quality care and training books for pets, and a founding member of the American Pet Products Manufacturing Association (APPMA). Nylabone is recognized for its excellence, quality, innovation and leadership in today’s pet industry. Its patented and patent-pending products are frequently industry award-winners. T.F.H./Nylabone is a subsidiary of Central Garden & Pet Company. For more information, visit www.nylabone.com.
About Central Garden & Pet Company
Central Garden & Pet Company (NASDAQ: CENT) is a leading innovator, marketer and producer of quality branded products for the pet and lawn and garden supplies markets. Committed to new product innovation, its products are sold to specialty independent and mass retailers in the following categories: Lawn and Garden – Grass seed including the brands Pennington and the Rebels; wild bird feed and the brands Pennington and Kaytee; weed and insect control and the brands AMDRO, Sevin, Ironite, and Over ’N Out; and decorative outdoor patio products and the brands Norcal, New England Pottery and Matthews Four Seasons. It also provides a host of regional and application-specific garden brands and supplies.
Pet – Animal health and the brands Adams and Zodiac; aquatics and reptile and the brands Oceanic, Aqueon and Zilla; bird and small animal and the brands Kaytee, Super Pet, and CritterTrail; dog and cat and the brands T.F.H./Nylabone, Four Paws, Pinnacle and Avoderm; and equine and the brands Farnam, Bronco and Super Mask. It also provides a host of other applications-specific pet brands and supplies. Central Garden & Pet is based in Walnut Creek, Calif., and has approximately 5,000 employees, primarily in North America and Europe.
For additional information on Central Garden & Pet, including access to the company's SEC filings, please visit the company’s Web site at http://www.central.com.
“Safe Harbor” Statement under the Private Securities Litigation Reform Act of 1995: The statements contained in this release which are not historical facts, including expected earnings guidance, are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. These risks are described above and in the company’s annual report on Form 10-K and other Securities and Exchange Commission filings. Central undertakes no obligation to publicly update these forward-looking statements to reflect new information, subsequent events or otherwise.