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Nylabone® Launches Romp’n ChompTreat Toys and Treat Refills

17 new items extend treats while engaging dogs in approved, playful chewing

April 18, 2012


Leave it to Nylabone®, the makers of safe, healthy chews since 1955, to combine a dog’s two favorite pastimes – playing and eating – into one great new product line: Romp’n Chomp Treat Toys. The new line, available in pet specialty stores this spring, makes treats last longer while keeping dogs entertained and promoting safe, healthy chewing.


“Pet parents have made it clear that they want quality, value and safety in their dogs’ play products,” says Mike Connelly, Vice President of Marketing for Nylabone® Products based in Neptune City, N.J. “The new Romp’n Chomp Treat Toys are essentially toys which offer unlimited play value, and can also be filled with our natural, made-in-the-USA treats. The marriage of treat and toy helps to extend the value and life of the treats over a longer period of time.”


He adds that filling the durable and long-lasting toys with treats or kibble allows pet parents to use the toys as rewards for training and behavior reinforcement. Furthermore, healthy chewing helps keeps a dog’s teeth in tip-top shape.

Treat Toys Varieties

The new Freezer Bone features a snap-in Nylabone treat shaped like Nylabone’s classic Souper. Great for teething puppies as well as dogs of all sizes, the bone has fill n’ freeze corners for added fun. Available in two sizes, it encourages appropriate chewing and its ridges help to clean teeth.


The fun and inventive Shish-Ka-Bone is an interchangeable treat holder with chicken flavored nylon ends and nylon center. It features chew disks that slide on to the middle of the toy for added chewing fun. Dogs can’t get the toys apart thanks to the safety lock mechanism that holds the chew disks in place. Providing longer-lasting fun and chewing for powerful chewers, this innovative toy has textured nubs for added dental benefits. It is available in two sizes to suite all size dogs, and replacement disks are available.


The Souper Treat Toy is made to look like Nylabone’s popular Souper, but features a snap-in treat bar. Designed with power-chewers in mind, this new made-in the-USA treat toy satisfies a dog’s natural chewing instincts.


It spins, it wobbles, it helps clean teeth and massage gums: it’s the rubber Triple Treat Toy! Featuring snap-in Nylabone exclusive treats shaped like the popular Nylabone Souper, this ingenious three-armed toy will keep dogs occupied longer! Made in the USA, it encourages independent play and helps promote good dental health.


What says dog more than fetching a stick? Dogs love retrieving and chewing on sticks, so Nylabone created the rubber Hollow Stick Treat Toy. Like a stick found outside, it’s an easy shape for dogs to grasp, and it provides hours of interactive play and retrieval. This stick, however, has a hollow core that can be filled with a Nylabone Treat Bar. And, like other Nylabone products, chewing on this stick will massage gums and help clean teeth.


The rubber Treat Ball is a versatile toy that’s great for toss-and-play fun. It has shape pockets that can be filled with peanut butter and interior spaces for a variety of Nylabone treats like the Treat Bars, Healthy Edible Chews, or Treat Bits.


Finally, the rubber Wobbler Treat Toy is sure to please all dogs! Fill the center with Nylabone Treat Bars or Healthy Edible Chews. Or, smear the hollows with peanut butter and freeze it for longer-lasting play. With a weighted-bottom, the toy wobbles and is easy to grip yet its space-capsule shape makes for erratic bouncing fun. This is one treat toy that is sure to please!


The new Nylabone® Romp’n Chomp Treat Toys and refill treats, disks, bars and treat bits will be available in pet specialty stores this spring, with suggested retail prices ranging from $4.09 to $30.99.

NOTE: High resolution images available.

Please email jo@creativenj.com

About Nylabone® Products

Nylabone® Products is a respected producer of premium dog products, and the Leader in Responsible Pet Care for Over 50 Years®. Nylabone is a division of T.F.H. Publications, Inc., the world’s most distinguished publisher of high-quality care and training books for pets, and a founding member of the American Pet Products Manufacturing Association (APPMA). Nylabone is recognized for its excellence, quality, innovation and leadership in today’s pet industry. Its patented and patent-pending products are frequently industry award-winners. T.F.H./Nylabone is a subsidiary of Central Garden & Pet Company. For more information, visit www.nylabone.com.


About Central Garden & Pet Company

Central Garden & Pet Company (Nasdaq: CENT) is a leading innovator, marketer and producer of quality branded products for the pet and lawn and garden supplies markets. Committed to new product innovation, its products are sold to specialty independent and mass retailers in the following categories: Lawn and Garden – Grass seed including the brands Pennington and the Rebels; wildbird feed and the brands Pennington and Kaytee; weed and insect control and the brands AMDRO, Sevin, Ironite, and Over ’N Out; and decorative outdoor patio products and the brands Norcal, New England Pottery and Matthews Four Seasons. It also provides a host of regional and application-specific garden brands and supplies.


Pet – Animal health and the brands Adams and Zodiac; aquatics and reptile and the brands Oceanic, Aqueon and Zilla; bird and small animal and the brands Kaytee, Super Pet, and CritterTrail; dog and cat and the brands T.F.H./Nylabone, Four Paws, Pinnacle and Avoderm; and equine and the brands Farnam, Bronco and Super Mask. It also provides a host of other applications-specific pet brands and supplies. Central Garden & Pet is based in Walnut Creek, Calif., and has approximately 4,100 employees, primarily in North America and Europe.


For additional information on Central Garden & Pet, including access to the company's SEC filings, please visit the company’s Web site at http://www.central.com.

“Safe Harbor” Statement under the Private Securities Litigation Reform Act of 1995: The statements contained in this release which are not historical facts, including expected earnings guidance, are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. These risks are described above and in the company’s annual report on Form 10-K and other Securities and Exchange Commission filings. Central undertakes no obligation to publicly update these forward-looking statements to reflect new information, subsequent events or otherwise.  


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